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| The league announced last week that matches in October not selected for regular television coverage would be available on a PPV basis while football remained behind closed doors because of the coronavirus pandemic |
Premier League chief executive Richard Masters says it is โdefensibleโ to charge ยฃ14.95 for a match on a pay-per-view basis โ but said that broadcasters were ultimately responsible for setting the price.
The league announced last week that matches in October not selected for regular television coverage would be available on a PPV basis while football remained behind closed doors because of the coronavirus pandemic.
The decision was criticised, among others, by the Football Supportersโ Association, who urged the league and broadcasters to reconsider the pricing.
Masters said on Wednesday: โWeโre not the price-setters, but obviously we were fully aware of the prices when we committed ourselves to this service.
โThe main thing is, is all fans still get to watch all Premier League matches while weโre behind closed doors.
โWe think itโs a premium product. Itโs got the normal Premier League production values. So we think ยฃ14.95 is a defensible price point as weโre confident in the product.โ
Culture Secretary Oliver Dowden told MPs earlier on Wednesday he was โnot massively impressedโ by the pay-per-view arrangement.
โAll these things, they jar with this idea of coming together during this period of crisis,โ he said.
He also hoped BT Sport would consider making Saturdayโs Merseyside derby free to air, given that the city of Liverpool is subject to the highest level of restrictions and pubs are closed.
Asked if that situation could encourage people to break rules on households mixing in order to watch the match, Dowden said: โI wouldnโt accept the premise that people in Liverpool are going to breach the rules at all, but if BT are able (to make the match free to air) as a gesture that would be a great thing to do of course.โ
Press Association
