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| Some NFL players have been kneeling during the US national anthem to protest police shootings of unarmed black men, sparking controversy |
The National Football League will fine teams if players on the field refuse to stand for the national anthem, the league said on Wednesday in a victory for US President Donald Trump, who loudly demanded an end to such protests last year.
Some NFL players knelt during the anthem to protest police shootings of unarmed black men, sparking a controversy as Trump criticised the players for being unpatriotic.
NFL Commissioner Roger Goodell announced a new policy that will fine teams if players on the field fail to stand during the โStar-Spangled Banner.โ Players who choose not to stand may remain in the locker room until after the anthem is finished.
The NFL Players Association criticised the new policy, saying it was not consulted and it may issue a challenge should it violate the collective bargaining agreement.
Philadelphia Eagles defensive end Chris Long said the ownersโ decision was made out of concern for the NFLโs bottom line and fears that Trump would turn his political base against the league, Americaโs most popular professional sports organisation.
โThis is not patriotism. Donโt get it confused,โ the two-time Super Bowl champion wrote on Twitter. โThese owners donโt love America more than the players demonstrating and taking real action to improve it,โ he said, adding he would be committed to using his platform to affect change.
The kneeling controversy rattled a $14 billion industry, and the new policy attempts to resolve a distraction for the owners, said Bob Dorfman, a sports marketing expert at Baker Street Advertising.
โFor advertisers, footballโs still a great buy, reaching a market โ young males mostly. Ratings have dipped a little bit,โ Dorfman said, adding the NFL was โstill one of the strongest live events you can buy in television.โ
PROTESTS FIZZLED
The protests, in a league where African-Americans make up the majority of players, continued for much of the past season, with some players kneeling when the anthem was played and others standing arm-in-arm in solidarity.
Former San Francisco 49ers quarterback Colin Kaepernick started the protests in 2016, and when he was shunned by all 32 teams in the league, going unsigned for the entire 2017 season, players and commentators questioned whether he was being blackballed by the owners.
He has filed a grievance against the league.
The protests started to fizzle late in the season when the NFL said it would donate $89 million over seven years to social justice causes.
The White House did not immediately respond to requests for comment.
The NFL last year rejected Trumpโs calls to punish players who protest, but said the leagueโs players โshouldโ stand during the anthem.
Goodell, in Wednesdayโs statement, defended the patriotism of NFL players.
โIt was unfortunate that on-field protests created a false perception among many that thousands of NFL players were unpatriotic. This is not and was never the case,โ the commissioner said.
The playersโ union in its statement said NFL players โhave shown their patriotism through their social activism, their community service, in support of our military and law enforcement and yes, through their protests to raise awareness about the issues they care about.โ
