Nike To Permanently Leave Russian Market

Nike To Permanently Leave Russian Market

by Joseph Anthony
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STEPHANIE KEITH / GETTY IMAGES NORTH AMERICA / AFP

Nike said Thursday it will be permanently leaving the Russian market and will not reopen its stores after temporarily shuttering them shortly after Moscow started a military campaign in Ukraine.

The US sports apparel giant is among a growing list of Western companies โ€” including McDonaldโ€™s and Starbucks โ€” that decided to pull out of Russia over Ukraine.
โ€œNike Inc. made a decision to leave the Russian marketโ€ฆ The Nike stores were temporarily closed recently and will not reopen,โ€ the company said in a statement.
It added that its website and app will no longer be available in the country.
Last month, Nike said it will not be renewing licensing agreements with Russian retailers.
Russiaโ€™s President Vladimir Putin ordered troops into pro-Western Ukraine on February 24, triggering unprecedented sanctions and sparking an exodus of foreign corporations including H and M, Adidas and Ikea.

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