The introduction of Social Lender, a banking solution that grants users access to quick cash via Twitter and Facebook, and its wide acceptance by the target audience has been ascribed as one of the success factors for the conferment of the Award for the Innovative ICT Banking Product Award on Sterling Bank Plc.
According to Daily Independent, the bank won the Award for the Innovative ICT Banking Product of the Year at the Nigeria Telecoms Awards held in Lagos over the weekend
Speaking at the award ceremony, the organizers said that the award was given to the bank based on the overwhelming industry recommendation of very competent officers, coupled with the independent research and assessment of the sector.
The Award is coming barely two months after the bank was awarded the “Most Innovative Bank” at the BusinessDay Awards in recognition of the introduction of Kia-Kia product by the bank.
Social lender, a Corporate Social Responsibility (CSR) initiative of the bank is a peer-to-peer quick cash solution using Twitter and Facebook, two of the most important social media platforms popular among young Nigerian.
It was launched by the bank over two months ago and overtime has received over 3000 requests out of which more than 2000 have been processed. The solution developed by BINCOM ICT, a partner organization on the project has bridged the gap of immediate fund access for social media users.
