McDonald’s in Russia reopens under new ownership

McDonald’s in Russia reopens under new ownership

by Joseph Anthony
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Employees take part in preparations before the opening of a new restaurant, following McDonald’s Corp company’s decision to sell its restaurants in Russia to one of its local licensees that will rebrand them under a new name

The first 15 restaurants of former McDonald’s Corp MCD.N will reopen in Moscow on Sunday under new ownership and a new name, “Vkusno & tochka”, which means “Tasty & that’s it”, the company said.

Another 50 restaurants will be open on Monday, Vkusno & tochka said.
Sunday marks a new dawn for Russia’s fast-food lovers as restaurants formerly run by the hugely popular Western fast-food chain reopen under new branding and with renamed burgers, more than three decades after McDonald’s first opened in Moscow.

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