Uniqlo owner Fast Retailing Co 9983.T and Japan Tobacco Inc 2914.T said they would suspend some operations in Russia, in a U-turn by the Japanese consumer giants which had indicated they would stay in the market after Moscow’s invasion of Ukraine.
The two companies were notable standouts among major brands, saying they would continue doing business in Russia amid the imposition of massive trade and banking sanctions.
Tadashi Yanai, the founder of Fast Retailing had told Japanese media that the company would continue operating its 50 stores in Russia because “clothing is a necessity of life”.
But Fast Retailing said: “While continuing our Uniqlo business in Russia, it has become clear to us that we can no longer proceed due to a number of difficulties.
“We condemn all forms of aggression that violate human rights and threaten the peaceful existence of individuals.”
Japan Tobacco, which controls about one-third of Russia’s tobacco market through brands including Winston and Camel, said its subsidiary there would suspend investment, marketing activities and a planned launch of a heated tobacco product.
“The challenges of operating in Russia at this time are unprecedented,” the company said in a statement.
Japan Tobacco, which has four factories and about 4,000 workers in Russia, is continuing manufacturing there for now, but those activities could also be suspended depending on changes in the operating environment, the company said.
A wave of global consumer brands, such as Nike Inc NKE.N, Levi Strauss & Co LEVI.N, and home furnishings firm IKEA IKEA.UL, have said in recent days they would halt sales and investment in Russia.
Fast Retailing was also among major clothing companies that faced a backlash last year over their operations in China amid criticisms of alleged human rights abuses in Xinjiang province.
Fast Retailing insisted its sourcing in China was sustainable, and founder Yanai told the Nikkei newspaper the company wouldn’t choose between the U.S. and Chinese markets.
The company has more than 800 stores in China, about the same as in its home market of Japan.
Staying in Russia put the company at risk of boycotts in its bigger consumer bases, said LightStream Research analyst Oshadhi Kumarasiri.
“We could expect such an approach when it comes to China as the Chinese market is extremely important to the company,” Kumarasiri, who publishes to the SmartKarma platform, told Reuters before the Russia pullout announcement. “However, Russia is not so important as to risk a backlash from other main markets.”
Fast Retailing will also halt online sales in Russia, the company said. The company previously announced it would donate $10 million and 200,000 clothing items to aid refugees from the crisis.
LIST OF MAJOR BRANDS SERVICES THAT HAVE AMENDED/CHANGED THEIR POLICIES/ OPERATIONS IN RUSSIA
MOTOR INDUSTRY
- Aston Martin
- Daimler Truck
- Ferrari
- Ford
- General Motors
- Harley-Davidson
- Honda
- Jaguar Land Rover
- Mercedes-Benz
- Nissan
- Toyota
- Volkswagen
- Volvo
AVIATION
- Airbus
- American Airlines
- Boeing
- United Airlines
ENERGY
- BP
- ExxonMobil
- Shell
FOOD AND BEVERAGE
- Burger King
- Coca-Cola
- Heineken
- Kellogg
- Kraft Heinz
- McDonald’s
- Papa John’s
- Pepsi
- Starbucks
- Yum! Brands
FINANCE, PROFESSIONAL and PAYMENT SERVICES
- American Express
- Deloitte
- Ernst & Young
- Goldman Sachs
- KPMG
- Mastercard
- McKinsey & Co.
- Paypal
- PricewaterhouseCoopers
- Visa
- Western Union
- Visa
CONSUMER ITEMS
- L’oreal
- Mars
- Philip Morris International
- Procter & Gamble
- Unilever
HOSPITALITY
- Airbnb
- Booking.com
- Expedia
- Hilton
- Hyatt
- Marriott International
LOGISTICS
- DHL
- FedEx
- Maersk
- UPS
MEDIA and LEISURE
- Activision Blizzard
- Netflix
- Nintendo
- Paramount Pictures
- Sony Entertainment
- Sony Pictures
- Universal Pictures
- The Walt Disney Co.
- WarnerMedia
- WWE
RETAIL
- Adidas
- Asos
- Burberry
- Estée Lauder
- Ebay
- H&M
- Ikea
- Inditex
- Kering
- Lego
- Levi Strauss & Co.
- Prada
- Puma
- Rolex
- Skechers
- Swatch Group
- The TJX Cos.
- Under Armour
- Uniqlo
TECH
- Adobe
- Amazon
- Apple
- Dell Technologies
- GoDaddy
- Hitachi
- HP
- IBM
- Intel
- Meta
- Microsoft
- Nokia
- Nvidia
- Oracle
- Samsung
- SAP
- Snap
- Spotify
- TikTok
REUTERS