Nigeria Football Federation (NFF) is making head ways in a bid to be financially independent, as well get adequate sponsorship for the Super Eagles ahead of the World Cup in Russia.
The Glass House scored another plus when it sealed new mouthwatering sponsorship deal with Cadbury Nigeria Plc, the details of which will be made known soon.
The said deal will see the Nigeria Football Federation (NFF) officially declare Tom Tom- one of the products of the beverages and confectioneries’ manufacturing company as the ‘Official Candy of the Super Eagles’.
NFF President, Amaju Pinnick who gave the hint in a statement made available said the three years partnership deal with Tom Tom was too good to be turned down stating that it was a worthwhile contract.
His words; “The Nigeria Football Federation is pleased to have finally signed this worthwhile agreement with Cadbury Nigeria Plc. We appreciate what Cadbury Nigeria Plc has done for Nigerian football over the years and that is why we embraced them immediately an approach was made.
“Candies are for champions. The Super Eagles remain a champion team and Cadbury Nigeria Plc is also a champion establishment. I strongly believe the company will enjoy the new experience even better than its previous romance with Nigerian Football.”
Chairman of Pamodzi Sports Marketing Limited, Mr. Mike Itemuagbor, said the sponsorship agency, offered: “The agreement is for a period of three years in the initial period, and renewable. It makes Tom Tom the ‘Official Candy of the Super Eagles,’ but all other details will be made known at the contracts’ exchange ceremony.
“As a Sponsorship Agency, we have the responsibility to ensure that both organisations derive fulfillment from the relationship, and we are fully committed to doing just that.”
You would recall that this development came just as the football officials sealed a staggering sum of N2.2Billion five years football deal with Nigeria Breweries in the bid to develop football in Nigeria.