Facebook Inc on Friday launched a service through which its U.S. users can order food for take-away or delivery directly through its app or website.
Facebook said it partnered with restaurants including Chipotle Mexican Grill Inc, Jack in the Box Inc, Five Guys and Papa John’s International Inc.
The company said in a blog post that it signed on food ordering services such as EatStreet, Delivery.com, DoorDash and Olo.
Users will have to go to the “order food” section on Facebook’s “explore” menu, which will show them a list of participating restaurants in the vicinity through which they can place their order.
A year back, the company said its U.S. users would be able to order food through restaurants’ Facebook page.
Facebook’s shares were up nearly one per cent in early trading on Friday after shares of food order and delivery service GrubHub Inc dropped nearly three per cent.
GrubHub’s shares had also dropped last month after Amazon Restaurants teamed up with Olo, whose network of restaurants include Applebee’s and Chipotle.