Red Cross apologize after ‘Racist’ swimming pool poster ‘portraying black children as not cool’ sparks Twitter outrage

The American Red Cross has apologized after a poster
depicting pool safety rules was circulated on Twitter and slammed by
users for being “super racist.”

The poster,
which shows a crowd of cartoon children committing an array of poolside
do’s and dont’s, was spotted at the Salida Pool and Recreation
Department in Salida, Colorado by a twitter user who uploaded the
picture causing a lot of backlash. As you can see, it’s only the black
kids that are doing things that aren’t cool in the pool .
In
a statement , the American Red Cross said: “The American Red Cross
appreciates and is sensitive to the concerns raised regarding one of the
water safety posters we produced.
“We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone.
“As
one of the nation’s oldest and largest humanitarian organizations, we
are committed to diversity and inclusion in all that we do, every day.
“To this end, we have removed the poster from our website and Swim App and have discontinued production.
“We have notified all of our partner aquatic facilities requesting they take down the poster.”
“Our
organization has emphasized to our partners and on social media that it
was absolutely not our intent to offend anyone and apologized for this
inadvertent action.”

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